CASE STUDY — RETAIL, ENERGY & BEYOND
Digital Marketing
Social media and customer interactions insights
Sector:
Retail, Energy
& Beyond
Focus:
Digital Marketing & Customer Insights
BUSINESS CHALLENGE
Fragmented marketing data across online and offline channels
Marketing data lives in dozens of disconnected platforms: social media, e-commerce, CRM, paid media, in-store. Without a unified view, marketers can’t measure true campaign ROI or know where to invest the next euro of budget.
SOLUTION IMPLEMENTED
A centralized platform for marketing insights and budget allocation
Centralized marketing data platform integrating all online and offline channels. Interactive dashboards give marketers a unified view of performance across campaigns and touchpoints, with AI-powered insights showing how and when to allocate budget for maximum return.
TECHNOLOGY
Built on a unified marketing data stack
DATA PLATFORM
AZURE & DATABRICKS
Provides a robust foundation for storing, cleaning, and analyzing large volumes of marketing data, ensuring quality and enabling in-depth insights.
SERVING
FABRIC & POWER BI
Delivers interactive dashboards giving marketers a clear, real-time view of campaign performance and customer interactions.
GOVERNANCE
Azure AI & Azure Foundry
Powers advanced analysis of customer behavior, surfacing patterns that guide marketing and budget decisions.
Results & ROI
What changed once the platform went live
CAMPAIGN EFFICIENCY
Optimized marketing spend by providing insights on when and where to allocate budgets, enabling precise tracking and maximizing returns on each euro invested.
CUSTOMER ENGAGEMENT
Enhanced understanding of customer behavior and preferences, allowing for personalized interactions that improved loyalty and conversion rates.
OPTIMIZED STRATEGY
Improved collaboration between Marketing and Sales, ensuring cohesive strategies that align with business goals and deliver measurable revenue growth.
