CASE STUDY — RETAIL, ENERGY & BEYOND
Marketing Digital
Social media and customer interactions insights
Sector:
Retail, Energy
& Beyond
Enfoque:
Digital Marketing & Customer Insights
DESAFÍO EMPRESARIAL
Fragmented marketing data across online and offline channels
Marketing data lives in dozens of disconnected platforms: social media, e-commerce, CRM, paid media, in-store. Without a vista unificada, marketers can’t measure true campaign ROI or know where to invest the next euro of budget.
SOLUCIÓN IMPLEMENTADA
A centralized platform for marketing insights and budget allocation
Centralized marketing data platform integrating all online and offline channels. Interactive dashboards give marketers a unified view of performance across campaigns and touchpoints, with AI-powered insights showing how and when to allocate budget for maximum return.
TECNOLOGÍA
Built on a unified marketing data stack
PLATAFORMA DE DATOS
AZURE & DATABRICKS
Provides a robust foundation for storing, cleaning, and analyzing large volumes of marketing data, ensuring quality and enabling in-depth insights.
ENTREGA DE DATOS
FABRIC & POWER BI
Delivers interactive dashboards giving marketers a clear, real-time view of campaign performance and customer interactions.
GOBERNANZA
Azure AI & Azure Foundry
Powers advanced analysis of customer behavior, surfacing patterns that guide marketing and budget decisions.
RESULTADOS Y ROI
Lo que cambió tras la puesta en marcha de la plataforma
CAMPAIGN EFFICIENCY
Optimized marketing spend by providing insights on when and where to allocate budgets, enabling precise tracking and maximizing returns on each euro invested.
CUSTOMER ENGAGEMENT
Enhanced understanding of customer behavior and preferences, allowing for personalized interactions that improved loyalty and conversion rates.
OPTIMIZED STRATEGY
Improved collaboration between Marketing and Sales, ensuring cohesive strategies that align with business goals and deliver measurable revenue growth.
