Frontier Firm: Industrializing AI in 2026

A strategic half-day workshop for business and technology leaders, hosted at Microsoft Ibérica, Barcelona. Bringing together senior professionals to explore how organizations are moving from AI experimentation to scalable, governed, and production-ready AI.

In 2026, most organizations have already launched data and AI initiatives, especially with the rise of generative AI. Yet scaling these capabilities in a sustainable and governed way remains a critical challenge. Fragmented architectures, team silos, and limited governance models are holding back AI’s real potential to transform business operations.
Industrializing AI means integrating data, analytics, and AI into a unified platform that drives insight-based decisions, ensures compliance, and enables operational scalability.
At this workshop, experts from Microsoft and MDW explored how organizations are moving from AI experimentation to productive, strategic AI, redesigning their data platforms, operating models, and governance frameworks to maximize business impact.
This event was aimed at C-Level executives, data and AI leaders, and platform owners looking to accelerate their organization’s digital maturity through scalable, secure, and business-aligned data and AI strategies.

9:30 | Welcome Coffee

10:00 | Frontier Firm: Industrializing AI in 2026 

• Scaling Data & AI across organizations
  Carmen Martagón, Strategic Business Lead, MDW
• Frontier Firm: Industrializing AI accross Europe
  Nazanin Nematshahi, Western Europe SME&C Senior Sales Director Cloud & AI Platforms, Microsoft
• AI Business Solutions: focus and opportunities
  Magda Teruel, Partner Solution Architect, Microsoft

10:45 | Integrated platform: Microsoft Fabric

• The importance of a unified data foundation and scalable architecture, including real-world use cases
  Javier Chico, Azure AI Specialist en MDW
  Patricia Vaquero, Data Specialist y Microsoft AI MVP en MDW

11:30 | Q&A Y Coffee Networking