BUSINESS CHALLENGE
A Swiss luxury watch and jewelry maker had fragmented marketing data across multiple online and offline platforms, creating data silos and inconsistent insights.
SOLUTION IMPLEMENTED
Deployment of a centralized data management platform integrating data from multiple sources. Implementation of interactive dashboards creating a unified and holistic view of marketing activities.
RESULTS & ROI
CAMPAIGN EFFICIENCY
Optimized marketing spend by providing insights on when and where to allocate budgets, enabling precise tracking and maximizing returns on each euro invested.
customer engagement
Enhanced understanding of customer behavior and preferences, allowing for personalized interactions that improved loyalty and conversion rates.
OPTIMIZED STRATEGY
Improved collaboration between Marketing and Sales, ensuring cohesive strategies that align with business goals and deliver measurable revenue growth.
TECHNOLOGY

DATA PLATFORM
Provides a robust foundation for storing, cleaning, and analyzing large volumes of marketing data, ensuring quality and enabling in-depth insights.
SERVING
Powers fast, precise search capabilities within the chatbot, enabling users to find relevant policy information in real time.
AI
Powers fast, precise search capabilities within the chatbot, enabling users to find relevant policy information in real time.