CASE STUDY — HOSPITALITY
Generador de Contenido para Newsletter
Revolutionizing Marketing with AI: Faster, Smarter, More Impactful Campaigns
Sector:
Hostelería
Enfoque:
AI-Generated Marketing Content
DESAFÍO EMPRESARIAL
Manual campaign production causing delays and rising costs
Marketing teams faced challenges creating highly personalized campaigns within tight deadlines and a limited budget. Maintaining creativity and relevance at scale became difficult, and manual production processes caused inefficiencies, delays, and higher costos operativos.
SOLUCIÓN IMPLEMENTADA
A chatbot generating on-brand marketing texts and visuals
We implemented a chatbot powered by Azure OpenAI Service to analyze briefings, create targeted marketing texts, and design visually compelling campaign elements that align with brand goals.
TECNOLOGÍA
Construido sobre Microsoft Foundry to generate on-brand text and visuals at scale
PLATAFORMA DE DATOS
Azure SQL Database
Un sistema de base de datos centralizado consolida customer marketing data, respaldando la integración y el análisis de personalized campaign production at scale.
ENTREGA DE DATOS
Azure App Service
An interface delivering visually compelling assets y personalized texts on demand, streamlining campaign production.
INTEGRACIÓN
Microsoft Foundry — Azure OpenAI Service
Seamless integration between text-generation y image-generation models enables cohesive text-visual outputs, powered by automation for scalable, efficient workflows.
RESULTADOS Y ROI
Lo que cambió tras la puesta en marcha de la plataforma
ENGAGEMENT & CONVERSION
Higher engagement y conversion rates mediante personalized, captivating content.
EFICIENCIA
Aceleró campaign production with reduced time-to-market.
AHORROS
Significant cost reductions en las creative development y resource allocation.
