MONDAY APRIL 20th | FROM 12:00 TO 13:30 CET
Executive Roundtable & Ask the Experts
An exclusive closed-door session for C-Level and senior business leaders, held alongside the Frontier Firm keynote at Microsoft Ibérica, Barcelona.
This event has ended.

About this session
Following the morning keynotes, MDW and Microsoft hosted an exclusive executive roundtable bringing together C-Level leaders and senior decision-makers for an open, peer-to-peer conversation on the strategic challenges of industrializing AI at scale.
Unlike the plenary session, this roundtable was limited to senior business leaders, creating a confidential space to discuss real implementation barriers, governance models, and the organizational changes required to move from AI experimentation to AI-driven operations.
Running in parallel, an Ask the Experts track offered private 1:1 slots with Microsoft and MDW technical specialists, giving attendees direct access to expert guidance on their specific data and AI challenges.
Session format
Track A | Executive Roundtable
Open moderated discussion for C-Level and senior business leaders. Conducted in English. Tables arranged facing each other, not theatre-style, to facilitate genuine dialogue.
Track B | Ask the Experts (1:1) · Parallel
Private slots with Microsoft and MDW technical experts. Topics: Microsoft Fabric, Azure AI, data governance, and AI platform architecture.
Agenda
- 12:00: Welcome & roundtable opens, MDW & Microsoft hosts
- 12:10: Open discussion: AI industrialization challenges
- 12:30: Strategic roadmap dialogue: Nazanin Nematshahi (Microsoft) & Carmen Martagón (MDW)
- 12:45: Key takeaways & next steps
- 13:00: Closing
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