Provide your Customers with Instant Products Insights
BUSINESS CHALLENGE
Lack of advanced systems to process large volumes of customer data made it challenging to identify behavior patterns, as traditional methods couldn’t accurately predict customer needs, limiting the effectiveness of personalized marketing and cross-selling opportunities.
SOLUTION IMPLEMENTED
Implemented a solution to aggregate and analyze customer data, visualize key behavior metrics through interactive dashboards, and apply AI models to predict customer product interests based on buying patterns.
RESULTS & ROI
TARGETED CAMPAIGNS
Select the top 3,000 clients most likely to respond positively to specific marketing campaigns based on predictions from the machine learning model.
ROI OPTIMIZATION
Focus marketing resources on high-potential leads, reducing waste and increasing the return on investment for marketing initiatives.
SALES &
RETENTION
Improve sales and customer retention rates through tailored marketing efforts, leading to higher profits and a stronger market position.
TECHNOLOGY
DATA PLATFORM
To aggregate and clean customer data, while storing it in a Database for efficient analysis of behavior patterns and purchase history.
SERVING
To create interactive dashboards that visualize key insights about customer behavior, enabling data-driven marketing strategies.
AI
To build predictive models that assess the likelihood of customers contracting new products by analyzing behavior patterns and providing insights into influential features.