{"id":4629,"date":"2024-10-16T17:25:42","date_gmt":"2024-10-16T15:25:42","guid":{"rendered":"https:\/\/dev.mdw-group.com\/?post_type=vp_proofing&#038;p=4629"},"modified":"2024-10-16T17:52:15","modified_gmt":"2024-10-16T15:52:15","slug":"digital-marketing-data-platform","status":"publish","type":"vp_proofing","link":"https:\/\/mdw-group.com\/es\/proofing\/digital-marketing-data-platform\/","title":{"rendered":"Digital Marketing Data Platform"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-22b41e13 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-6c0de861 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div data-aos= \"fade\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-7d03a24a\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-84d60f79\"><h3 class=\"uagb-heading-text\">BUSINESS CHALLENGE<\/h3><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" id=\"viewer-wgrrc346\">A Swiss luxury watch and jewelry maker had <strong>fragmented marketing data<\/strong> across multiple <strong>online and offline platforms<\/strong>, creating <strong>data silos<\/strong> and <strong>inconsistent insights.<\/strong><\/p>\n<\/div>\n\n\n\n<div data-aos= \"fade\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-16d61608\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5d36ab2c\"><h3 class=\"uagb-heading-text\">SOLUTION IMPLEMENTED<\/h3><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" id=\"viewer-wgrrc346\">Deployment of a <strong>centralized data management platform<\/strong> integrating data from <strong>multiple sources. <\/strong>Implementation of <strong>interactive<\/strong> <strong>dashboards<\/strong> creating a <strong>unified and holistic view of marketing activities<\/strong>.<br><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ea60050d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-b5a8da57\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6d941f62\"><h3 class=\"uagb-heading-text\">TECNOLOG\u00cdA<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-7087b448 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><noscript><img decoding=\"async\" data-skip-lazy src=\"https:\/\/dev.mdw-group.com\/wp-content\/uploads\/2024\/10\/Picture-2-1024x287.png\" alt=\"\" class=\"uag-image-4632\" width=\"956\" height=\"168\" title=\"Picture 2\" loading=\"lazy\" role=\"img\" \/><\/noscript><img decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iOTU2IiBoZWlnaHQ9IjE2OCIgdmlld0JveD0iMCAwIDk1NiAxNjgiIGZpbGw9Im5vbmUiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+\" alt class=\"uag-image-4632 vp-lazyload\" width=\"956\" height=\"168\" title=\"Picture 2\" loading=\"eager\" role=\"img\" data-src=\"https:\/\/dev.mdw-group.com\/wp-content\/uploads\/2024\/10\/Picture-2-1024x287.png\" data-sizes=\"auto\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6907066e alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-4f844b7a\">\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" id=\"viewer-wgrrc346\">Provides a robust foundation for storing, cleaning, and analyzing large volumes of marketing data, ensuring quality and enabling in-depth insights.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9994a96b\">\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" id=\"viewer-wgrrc346\">Powers fast, precise search capabilities within the chatbot, enabling users to find relevant policy information in real time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1c33cee3\">\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" id=\"viewer-wgrrc346\">To interpret customer queries and generate accurate response.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-4ca5c400\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d24a64d6\"><h3 class=\"uagb-heading-text\">ROI<\/h3><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-b33ff8bd alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div data-aos= \"fade-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-eda44f1f\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a94fc870\"><h6 class=\"uagb-heading-text\"><strong>COSTS SAVINGS<\/strong><\/h6><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\">Reduced operational expenses by 20% through streamlined call processing and automated quality audits.<\/p>\n<\/div>\n\n\n\n<div data-aos= \"fade\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-542cf4a6\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-459aaa73\"><h6 class=\"uagb-heading-text\"><strong><strong>PERFORMANCE<\/strong><\/strong><\/h6><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Enhanced customer satisfaction and first call resolution rates will improve specific metrics performance, while agent efficiency is optimized through data-driven insights<\/p>\n<\/div>\n\n\n\n<div data-aos= \"fade-left\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-5ed46f59\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3a17ca83\"><h6 class=\"uagb-heading-text\"><strong><strong>RETENTION<\/strong><\/strong><\/h6><\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Increased customer loyalty by predicting churn and enabling targeted retention strategies<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div data-aos= \"fade-up\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container uagb-block-c7b27bd7\"><div class=\"uagb-container__shape uagb-container__shape-bottom uagb-container__shape-flip uagb-container__invert\" data-negative=\"false\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 283.5 19.6\" preserveaspectratio=\"none\"><path class=\"uagb-container__shape-fill\" opacity=\"0.33\" d=\"M0 0L0 18.8 141.8 4.1 283.5 18.8 283.5 0z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.33\" d=\"M0 0L0 12.6 141.8 4 283.5 12.6 283.5 0z\"><\/path><path class=\"uagb-container__shape-fill\" opacity=\"0.33\" d=\"M0 0L0 6.4 141.8 4 283.5 6.4 283.5 0z\"><\/path><path class=\"uagb-container__shape-fill\" d=\"M0 0L0 1.2 141.8 4 283.5 1.2 283.5 0z\"><\/path><\/svg><\/div>\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d88ee64f\"><h4 class=\"uagb-heading-text\">Any doubt on this case ?<\/h4><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-844c5c7a\"><h5 class=\"uagb-heading-text\">Haznos tu pregunta, un experto te responder\u00e1 en breve:<\/h5><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-94d87ebc\">\n<div class=\"wp-block-uagb-forms uagb-forms__outer-wrap uagb-block-3d6a3e1f uagb-forms__medium-btn\"><form class=\"uagb-forms-main-form\" method=\"post\" autocomplete=\"on\" name=\"uagb-form-3d6a3e1f\" action=\"\">\n<div class=\"wp-block-uagb-forms-email uagb-forms-email-wrap uagb-forms-field-set uagb-block-d7eec4f5\"><div class=\"uagb-forms-email-label  uagb-forms-input-label\" id=\"d7eec4f5\">Correo Electr\u00f3nico<\/div><input type=\"email\" class=\"uagb-forms-email-input uagb-forms-input\" placeholder=\"example@mail.com\" name=\"d7eec4f5\" autocomplete=\"email\"\/><\/div>\n\n\n\n<div class=\"wp-block-uagb-forms-textarea uagb-forms-textarea-wrap uagb-forms-field-set uagb-block-66187196\"><div class=\"uagb-forms-textarea-label required uagb-forms-input-label\" id=\"66187196\">Mensaje<\/div><textarea required class=\"uagb-forms-textarea-input uagb-forms-input\" rows=\"4\" placeholder=\"Enter your message\" name=\"66187196\" autocomplete=\"off\"><\/textarea><\/div>\n<div class=\"uagb-forms-form-hidden-data\"><input type=\"hidden\" class=\"uagb_forms_form_label\" value=\"Spectra Form\"\/><input type=\"hidden\" class=\"uagb_forms_form_id\" value=\"uagb-form-3d6a3e1f\"\/><\/div><div class=\"uagb-form-reacaptcha-error-3d6a3e1f\"><\/div><div class=\"uagb-forms-main-submit-button-wrap wp-block-button\"><button class=\"uagb-forms-main-submit-button wp-block-button__link\"><div class=\"uagb-forms-main-submit-button-text\">Enviar<\/div><\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><div class=\"uagb-forms-success-message-3d6a3e1f uagb-forms-submit-message-hide\"><span>\u00a1El formulario se ha enviado correctamente!<\/span><\/div><div class=\"uagb-forms-failed-message-3d6a3e1f uagb-forms-submit-message-hide\"><span>Ha habido un error al enviar el formulario. Por favor, verifica todos los campos de nuevo.<\/span><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"author":1,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vpf_proofing_status":"sent","_vpf_proofing_selected_photos":[],"_vpf_proofing_send_email":false,"_vpf_proofing_client_email":"","_vpf_proofing_client_message":"Dear Client.\n\nPlease select the photos you like and send your selection back to us. We will start post-production as soon as we have your approval.\n\n{post_url}\n\n{post_password}\n\nSincerely,\n{author_name}","_vpf_proofing_selection_min":1,"_vpf_proofing_selection_max":0},"class_list":["post-4629","vp_proofing","type-vp_proofing","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Data Platform - MDW<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdw-group.com\/es\/proofing\/digital-marketing-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Data Platform - MDW\" \/>\n<meta property=\"og:description\" content=\"BUSINESS CHALLENGE A Swiss luxury watch and jewelry maker had fragmented marketing data across multiple online and offline platforms, creating data silos and inconsistent insights. 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