{"id":6761,"date":"2025-05-28T15:58:10","date_gmt":"2025-05-28T13:58:10","guid":{"rendered":"https:\/\/mdw-group.com\/?post_type=portfolio&#038;p=6761"},"modified":"2026-09-11T11:52:26","modified_gmt":"2026-09-11T09:52:26","slug":"customer-insights-marketing","status":"publish","type":"portfolio","link":"https:\/\/mdw-group.com\/es\/events\/customer-insights-marketing\/","title":{"rendered":"An\u00e1lisis de Clientes \u2013 Marketing"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-c8534716 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-71dabd54 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-fabfd704\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#eb9f68;font-size:15px\">CASO PR\u00c1CTICO \u2014 MULTISECTORIAL<\/h3>\n\n\n<h1 style=\"font-size:49px;font-style:normal;font-weight:700;letter-spacing:0px\" class=\"wp-block-post-title\">An\u00e1lisis de Clientes \u2013 Marketing<\/h1>\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-2\" style=\"font-size:21px;font-style:normal;font-weight:400\">Personaliza los recorridos de tus clientes a trav\u00e9s de los distintos canales.<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-86a8c467 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-841eaa97\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Sector:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Multisectorial<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70a8076a\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Enfoque:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Orquestaci\u00f3n Multicanal del Recorrido del Cliente<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f8f50f84 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-7be66b7c\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1 wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" style=\"border-width:1px;border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;font-size:14px\">Consulta sobre este caso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-eaf4636b\">\n<figure class=\"wp-block-image alignright size-full is-resized has-custom-border is-style-rounded\"><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing.png\" alt=\"\" class=\"wp-image-9382\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-800x800.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing.png\" alt=\"\" class=\"wp-image-9382 vp-lazyload\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSIxMDI0IiB2aWV3Qm94PSIwIDAgMTAyNCAxMDI0IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Marketing-800x800.png 800w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1b7c929e\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-08ad0a60 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-2c8268df\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-5\" style=\"color:#a431a6;font-size:15px;letter-spacing:1px\">DESAF\u00cdO EMPRESARIAL<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">Sin una forma centralizada de orquestar los recorridos de los clientes<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"font-size:15px\">La falta de un sistema centralizado para orquestar recorridos de clientes personalizados en todos los canales generaba interacciones inconsistentes y un compromiso limitado. El equipo de marketing ten\u00eda dificultades para ofrecer comunicaciones relevantes basadas en el comportamiento de los clientes y para medir la efectividad de las campa\u00f1as.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-77dd346e\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#dd9be3;font-size:15px;letter-spacing:1px\">SOLUCI\u00d3N IMPLEMENTADA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">Una plataforma que orquesta recorridos personalizados en todos los canales<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"font-size:15px\">Implementamos una plataforma de marketing multicanal para dise\u00f1ar y orquestar recorridos de clientes personalizados activados por las acciones y comportamientos de los clientes. La plataforma permite comunicaciones segmentadas en todos los canales (notificaciones push, SMS, correos electr\u00f3nicos).<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-8f17b2a6\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c39baebe alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#eb9f68;font-size:15px\">TECNOLOG\u00cdA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-10\" style=\"font-size:21px;font-style:normal;font-weight:400\">Dise\u00f1ada para unificar datos y orquestar todos los canales<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3a59b6f8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-1f84b7b2\">\n<div class=\"wp-block-uagb-container uagb-block-c0fbaf1f alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-61a74992\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt=\"\" class=\"wp-image-9064\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt=\"\" class=\"wp-image-9064 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-da630c2b\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">PLATAFORMA DE DATOS<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" style=\"color:#eb9f68;font-size:12px\">Perfil de Cliente Unificado<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"font-size:15px\">Plataforma central para agregar datos de clientes de diversas fuentes, consolid\u00e1ndolos en un \u00fanico perfil de cliente unificado.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-d659ed47\">\n<div class=\"wp-block-uagb-container uagb-block-e5ec85f6 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-07f6663a\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt=\"\" class=\"wp-image-9081\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt=\"\" class=\"wp-image-9081 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a1be50ed\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">ENTREGA DE DATOS<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-13\" style=\"color:#eb9f68;font-size:12px\">An\u00e1lisis y Segmentaci\u00f3n Avanzados<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\" style=\"font-size:15px\">Permite an\u00e1lisis y segmentaci\u00f3n avanzados mediante el procesamiento de grandes conjuntos de datos, brindando informaci\u00f3n m\u00e1s profunda sobre el comportamiento de los clientes e identificando oportunidades de interacci\u00f3n.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-24c216f0\">\n<div class=\"wp-block-uagb-container uagb-block-d45c49c1 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e692b006\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt=\"\" class=\"wp-image-9084\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt=\"\" class=\"wp-image-9084 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d338511\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">AN\u00c1LISIS<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-15\" style=\"color:#eb9f68;font-size:12px\">Paneles en Tiempo Real<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-16 wp-block-paragraph\" style=\"font-size:15px\">Ofrece paneles en tiempo real para los equipos de marketing, permitiendo un f\u00e1cil acceso a la informaci\u00f3n de los clientes y los datos de segmentaci\u00f3n para orientar campa\u00f1as espec\u00edficas.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-e73a4ec7\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-92adaa55 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-17\" style=\"color:#eb9f68;font-size:15px\">RESULTADOS Y ROI<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-18\" style=\"font-size:21px;font-style:normal;font-weight:400\">Lo que cambi\u00f3 tras la puesta en marcha de la plataforma<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f7a47624 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a7ebe158\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-19\" style=\"color:#eb9f68;font-size:12px\">Compromiso del Cliente<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-20 wp-block-paragraph\" style=\"font-size:15px\">Los recorridos personalizados y multicanal aumentan el compromiso de los clientes, impulsando tasas de conversi\u00f3n m\u00e1s altas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c52c744a\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-21\" style=\"color:#eb9f68;font-size:12px\">Eficiencia Operativa<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-22 wp-block-paragraph\" style=\"font-size:15px\">La orquestaci\u00f3n automatizada de recorridos reduce el esfuerzo manual en la gesti\u00f3n de campa\u00f1as, permitiendo que los equipos de marketing se centren en la estrategia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0790337f\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-23\" style=\"color:#eb9f68;font-size:12px\">Crecimiento de Ingresos<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-24 wp-block-paragraph\" style=\"font-size:15px\">Las herramientas de cumplimiento integradas garantizan el respeto de las preferencias de los clientes, mejorando la confianza y reduciendo los posibles riesgos regulatorios.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-809e92d3\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c13a88f5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-25\" style=\"color:#eb9f68;font-size:15px\">\u00bfTienes un reto de datos similar?<\/h3>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5d1a94e0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9b5d89d9\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color has-link-color wp-elements-26\" style=\"font-size:19px;font-style:normal;font-weight:400\">Habla con el equipo detr\u00e1s de este proyecto: te explicaremos el enfoque y c\u00f3mo puede adaptarse a tus datos.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a8971d56\">\n<div class=\"wp-block-uagb-container uagb-block-bdda9b54\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/contact-us\/\" style=\"background-color:#ffffff00;font-size:14px\">Habla con nuestro equipo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b7715272\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-ast-global-color-3-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/case-studies\/\" style=\"border-width:1px;border-top-left-radius:209px;border-top-right-radius:209px;border-bottom-left-radius:209px;border-bottom-right-radius:209px;font-size:14px\">Ver todos los casos de \u00e9xito<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \u2014 CROSS-INDUSTRY Personalize your customer journeys across channels. Sector: Cross-Industry Focus: Multichannel Customer Journey Orchestration BUSINESS CHALLENGE No centralized way to orchestrate customer journeys Lack of a centralized system for orchestrating personalized customer journeys across channels led to inconsistent interactions and limited engagement. Marketing struggled to deliver relevant communications based on customer behavior [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9382,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[20,15,9,6,10,13],"portfolio_tag":[],"class_list":["post-6761","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-consumer-goods","portfolio_category-energy","portfolio_category-financial-services","portfolio_category-hospitality","portfolio_category-manufacturing","portfolio_category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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