{"id":6757,"date":"2025-05-28T15:51:09","date_gmt":"2025-05-28T13:51:09","guid":{"rendered":"https:\/\/mdw-group.com\/?post_type=portfolio&#038;p=6757"},"modified":"2026-08-04T11:32:14","modified_gmt":"2026-08-04T09:32:14","slug":"customer-insights-data","status":"publish","type":"portfolio","link":"https:\/\/mdw-group.com\/es\/events\/customer-insights-data\/","title":{"rendered":"Customer Insights &#8211; Data"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-c8534716 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-71dabd54 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-fabfd704\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-cad7453f3d9a3b4a4824c70e479f5cee\" style=\"color:#eb9f68;font-size:15px\">CASE STUDY \u2014 CROSS-INDUSTRY<\/h3>\n\n\n<h1 style=\"font-size:49px;font-style:normal;font-weight:700;letter-spacing:0px\" class=\"wp-block-post-title\">Customer Insights &#8211; Data<\/h1>\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-1a2daa74c255ff00609e033f5f54c6ac\" style=\"font-size:21px;font-style:normal;font-weight:400\">Unify customer data for optimized marketing campaigns.<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-86a8c467 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-841eaa97\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Sector:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-633dab99909ce6713ab3febe9b399590 wp-block-paragraph\">Cross-Industry<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70a8076a\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Focus:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-68fc32e906fe5dfc6b76b8fe9c1d3d60 wp-block-paragraph\">Customer Data Unification &amp; Segmentation<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f8f50f84 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-7be66b7c\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;font-size:14px\">Ask about this case<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-eaf4636b\">\n<figure class=\"wp-block-image alignright size-full is-resized has-custom-border is-style-rounded\"><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png\" alt=\"\" class=\"wp-image-9379\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-800x800.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png\" alt class=\"wp-image-9379 vp-lazyload\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSIxMDI0IiB2aWV3Qm94PSIwIDAgMTAyNCAxMDI0IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-800x800.png 800w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1b7c929e\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-08ad0a60 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-2c8268df\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-4059915b94eb0e9a6a8774b3d784d1b3\" style=\"color:#a431a6;font-size:15px;letter-spacing:1px\">BUSINESS CHALLENGE<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">Fragmented customer data blocking a unified view<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-a6e3507206b4985317f3c925c60798c5 wp-block-paragraph\" style=\"font-size:15px\">Fragmented customer data across multiple systems created data silos, limiting the ability to gain a unified view of each customer, making it difficult to analyze customer behavior and accurately segment audiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-77dd346e\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-d972382675e32d5bb3df962189f7276f\" style=\"color:#dd9be3;font-size:15px;letter-spacing:1px\">SOLUTION IMPLEMENTED<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">One unified customer view, built for targeted marketing<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-2f0c7048ec9ee9d02dce312da61ea87d wp-block-paragraph\" style=\"font-size:15px\">Implemented a solution to aggregate data from multiple sources (CRM, ERP, web interactions, etc.) into a single, unified view of each customer. This platform enables behavior analysis and customer segmentation based on preferences and habits, providing actionable insights for targeted marketing.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-8f17b2a6\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c39baebe alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-996f0e90703fec690bb95dba680f5cdf\" style=\"color:#eb9f68;font-size:15px\">TECHNOLOGY<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-86679232ecd8269e676d397987b8d045\" style=\"font-size:21px;font-style:normal;font-weight:400\">Built to aggregate, analyze, and visualize customer data<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3a59b6f8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-1f84b7b2\">\n<div class=\"wp-block-uagb-container uagb-block-c0fbaf1f alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-61a74992\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt=\"\" class=\"wp-image-9064\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt class=\"wp-image-9064 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-da630c2b\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">DATA PLATFORM<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1d5608bd7e55dd9bdce5d3e977de0ef5\" style=\"color:#eb9f68;font-size:12px\">Unified Customer Profile<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-7edca18b2080e3f48330c9f2f8e89982 wp-block-paragraph\" style=\"font-size:15px\">Core platform for aggregating customer data from various sources, consolidating it into a single, unified customer profile.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-d659ed47\">\n<div class=\"wp-block-uagb-container uagb-block-e5ec85f6 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-07f6663a\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt=\"\" class=\"wp-image-9081\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt class=\"wp-image-9081 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a1be50ed\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">SERVING<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-cb297fa81c9f5a5e1c8ef1daf8135f6b\" style=\"color:#eb9f68;font-size:12px\">Advanced Analysis &amp; Segmentation<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-c88a6e97d9c2a6b97312da1704b3c2a2 wp-block-paragraph\" style=\"font-size:15px\">Supports advanced analysis and segmentation by processing large datasets, enabling deeper insights into customer behavior and identifying engagement opportunities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-24c216f0\">\n<div class=\"wp-block-uagb-container uagb-block-d45c49c1 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e692b006\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt=\"\" class=\"wp-image-9084\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt class=\"wp-image-9084 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d338511\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">AI<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-3637488dd6cc72259f81c71988b02104\" style=\"color:#eb9f68;font-size:12px\">Real-Time Dashboards<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-e1bfd21d6180f69c143af193594076ac wp-block-paragraph\" style=\"font-size:15px\">Provides real-time dashboards for marketing teams, allowing easy access to customer insights and segmentation data to inform targeted campaigns.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-e73a4ec7\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-92adaa55 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-60084ad31a778f42d54f24bb20901783\" style=\"color:#eb9f68;font-size:15px\">Results &amp; ROI<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-cc7810e33cf30bb4fce406e93a49ab68\" style=\"font-size:21px;font-style:normal;font-weight:400\">What changed once the platform went live<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f7a47624 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a7ebe158\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1d410a180a5ce9dfb915d5a6eb215ea4\" style=\"color:#eb9f68;font-size:12px\">Better Targeting<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-0d0b2a25d8e6ffc4e196645d54c197d7 wp-block-paragraph\" style=\"font-size:15px\">Enhanced customer segmentation enables more precise, personalized marketing, increasing engagement rates and conversion.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c52c744a\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-0e2e73aa184f76b65b44dca02e295e06\" style=\"color:#eb9f68;font-size:12px\">Operational Efficiency<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-fd7b4800818d4ba54101d998fb102945 wp-block-paragraph\" style=\"font-size:15px\">Streamlined data aggregation and analysis processes reduce time spent on manual data management, freeing up resources for strategic initiatives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0790337f\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-8b1f4e81bde273319714369ef630571d\" style=\"color:#eb9f68;font-size:12px\">Revenue Growth<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-f17e051791d85651d58828ecb416d9c5 wp-block-paragraph\" style=\"font-size:15px\">Data-driven insights support targeted campaigns, driving higher sales and improving customer retention, ultimately boosting revenue.<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-337c6d1af76c99d2a6198afe448fc24d wp-block-paragraph\" style=\"font-size:15px\"><\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-809e92d3\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c13a88f5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9d968b5adf2e2e46654ac14bd0544e71\" style=\"color:#eb9f68;font-size:15px\">Have a similar data challenge?<\/h3>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5d1a94e0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9b5d89d9\">\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-a592bc6c033fdebcdb30a8316a48c1d1\" style=\"font-size:21px;font-style:normal;font-weight:400\">Talk to the team behind this project, we&#8217;ll walk you through the approach and how it can adapt to your data.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-bdda9b54\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/contact-us\/\" style=\"font-size:14px\">Talk to our team<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b7715272\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/case-studies\/\" style=\"border-width:1px;border-top-left-radius:209px;border-top-right-radius:209px;border-bottom-left-radius:209px;border-bottom-right-radius:209px;font-size:14px\">Browse all case studies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \u2014 CROSS-INDUSTRY Unify customer data for optimized marketing campaigns. Sector: Cross-Industry Focus: Customer Data Unification &amp; Segmentation BUSINESS CHALLENGE Fragmented customer data blocking a unified view Fragmented customer data across multiple systems created data silos, limiting the ability to gain a unified view of each customer, making it difficult to analyze customer behavior [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9379,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[20,15,9,6,10,13],"portfolio_tag":[],"class_list":["post-6757","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-consumer-goods","portfolio_category-energy","portfolio_category-financial-services","portfolio_category-hospitality","portfolio_category-manufacturing","portfolio_category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Insights - Data - MDW<\/title>\n<meta name=\"description\" content=\"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdw-group.com\/es\/events\/customer-insights-data\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Insights - Data - MDW\" \/>\n<meta property=\"og:description\" content=\"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mdw-group.com\/es\/events\/customer-insights-data\/\" \/>\n<meta property=\"og:site_name\" content=\"MDW\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-04T09:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/\",\"url\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/\",\"name\":\"Customer Insights - Data - MDW\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mdw-group.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Customer-Insights-Data.png\",\"datePublished\":\"2025-05-28T13:51:09+00:00\",\"dateModified\":\"2026-08-04T09:32:14+00:00\",\"description\":\"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mdw-group.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Customer-Insights-Data.png\",\"contentUrl\":\"https:\\\/\\\/mdw-group.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Customer-Insights-Data.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/customer-insights-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mdw-group.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/mdw-group.com\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Insights &#8211; Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#website\",\"url\":\"https:\\\/\\\/mdw-group.com\\\/\",\"name\":\"MDW group\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mdw-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#organization\",\"name\":\"MDW | My Data Works\",\"alternateName\":\"My Data Works\",\"url\":\"https:\\\/\\\/mdw-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mdw-group.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/LOGO_2025_3-color-centrado-scaled.png\",\"contentUrl\":\"https:\\\/\\\/mdw-group.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/LOGO_2025_3-color-centrado-scaled.png\",\"width\":2560,\"height\":1336,\"caption\":\"MDW | My Data Works\"},\"image\":{\"@id\":\"https:\\\/\\\/mdw-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/mdw-partners\\\/?viewAsMember=true\",\"https:\\\/\\\/www.youtube.com\\\/@mdw-my-data-works\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Insights - Data - MDW","description":"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mdw-group.com\/es\/events\/customer-insights-data\/","og_locale":"es_ES","og_type":"article","og_title":"Customer Insights - Data - MDW","og_description":"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.","og_url":"https:\/\/mdw-group.com\/es\/events\/customer-insights-data\/","og_site_name":"MDW","article_modified_time":"2026-08-04T09:32:14+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/","url":"https:\/\/mdw-group.com\/events\/customer-insights-data\/","name":"Customer Insights - Data - MDW","isPartOf":{"@id":"https:\/\/mdw-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/#primaryimage"},"image":{"@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/#primaryimage"},"thumbnailUrl":"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png","datePublished":"2025-05-28T13:51:09+00:00","dateModified":"2026-08-04T09:32:14+00:00","description":"Unify customer data for optimized marketing campaigns. Aggregate data from multiple sources into a single, unified view of each customer.","breadcrumb":{"@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mdw-group.com\/events\/customer-insights-data\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/#primaryimage","url":"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png","contentUrl":"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/mdw-group.com\/events\/customer-insights-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mdw-group.com\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/mdw-group.com\/events\/"},{"@type":"ListItem","position":3,"name":"Customer Insights &#8211; Data"}]},{"@type":"WebSite","@id":"https:\/\/mdw-group.com\/#website","url":"https:\/\/mdw-group.com\/","name":"MDW group","description":"","publisher":{"@id":"https:\/\/mdw-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mdw-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mdw-group.com\/#organization","name":"MDW | My Data Works","alternateName":"My Data Works","url":"https:\/\/mdw-group.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mdw-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/mdw-group.com\/wp-content\/uploads\/2026\/07\/LOGO_2025_3-color-centrado-scaled.png","contentUrl":"https:\/\/mdw-group.com\/wp-content\/uploads\/2026\/07\/LOGO_2025_3-color-centrado-scaled.png","width":2560,"height":1336,"caption":"MDW | My Data Works"},"image":{"@id":"https:\/\/mdw-group.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/mdw-partners\/?viewAsMember=true","https:\/\/www.youtube.com\/@mdw-my-data-works"]}]}},"uagb_featured_image_src":{"full":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"thumbnail":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-150x150.png",150,150,true],"medium":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-300x300.png",300,300,true],"medium_large":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-768x768.png",768,768,true],"large":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"1536x1536":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"2048x2048":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"trp-custom-language-flag":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",12,12,false],"vp_sm":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-500x500.png",500,500,true],"vp_md":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-800x800.png",800,800,true],"vp_lg":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"vp_xl":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false],"vp_sm_popup":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-500x500.png",500,500,true],"vp_md_popup":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data-800x800.png",800,800,true],"vp_xl_popup":["https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Insights-Data.png",1024,1024,false]},"uagb_author_info":{"display_name":"ana.aramburu@mdw-group.com","author_link":"https:\/\/mdw-group.com\/es\/author\/ana-aramburumdw-group-com\/"},"uagb_comment_info":0,"uagb_excerpt":"CASE STUDY \u2014 CROSS-INDUSTRY Unify customer data for optimized marketing campaigns. Sector: Cross-Industry Focus: Customer Data Unification &amp; Segmentation BUSINESS CHALLENGE Fragmented customer data blocking a unified view Fragmented customer data across multiple systems created data silos, limiting the ability to gain a unified view of each customer, making it difficult to analyze customer behavior&hellip;","_links":{"self":[{"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":2,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio\/6757\/revisions"}],"predecessor-version":[{"id":9380,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio\/6757\/revisions\/9380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/media\/9379"}],"wp:attachment":[{"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio_category?post=6757"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/mdw-group.com\/es\/wp-json\/wp\/v2\/portfolio_tag?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}