{"id":6741,"date":"2025-05-28T12:45:58","date_gmt":"2025-05-28T10:45:58","guid":{"rendered":"https:\/\/mdw-group.com\/?post_type=portfolio&#038;p=6741"},"modified":"2026-09-10T09:43:25","modified_gmt":"2026-09-10T07:43:25","slug":"customer-churn-prediction-case-study","status":"publish","type":"portfolio","link":"https:\/\/mdw-group.com\/es\/events\/customer-churn-prediction-case-study\/","title":{"rendered":"Abandono de Clientes"},"content":{"rendered":"<div class=\"wp-block-uagb-container uagb-block-c8534716 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-71dabd54 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-fabfd704\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#eb9f68;font-size:15px\">CASO PR\u00c1CTICO \u2014 MINORISTA<\/h3>\n\n\n<h1 style=\"font-size:49px;font-style:normal;font-weight:700;letter-spacing:0px\" class=\"wp-block-post-title\">Abandono de Clientes<\/h1>\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-2\" style=\"font-size:21px;font-style:normal;font-weight:400\">Predecir el abandono de clientes en el sector minorista<\/h2>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-86a8c467 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-841eaa97\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Sector:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">Retail<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-70a8076a\">\n<p class=\"wp-block-paragraph\" style=\"font-size:15px;letter-spacing:2px\">Enfoque:<\/p>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Predicci\u00f3n de Abandono de Clientes<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f8f50f84 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-7be66b7c\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1 wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-custom-font-size wp-element-button\" style=\"border-width:1px;border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;font-size:14px\">Consulta sobre este caso<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-eaf4636b\">\n<figure class=\"wp-block-image alignright size-full is-resized has-custom-border is-style-rounded\"><noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn.png\" alt=\"\" class=\"wp-image-9324\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-800x800.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn.png\" alt=\"\" class=\"wp-image-9324 vp-lazyload\" style=\"border-top-left-radius:21px;border-top-right-radius:21px;border-bottom-left-radius:21px;border-bottom-right-radius:21px;width:421px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSIxMDI0IiB2aWV3Qm94PSIwIDAgMTAyNCAxMDI0IiBmaWxsPSJub25lIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-300x300.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-150x150.png 150w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-768x768.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-500x500.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/05\/Customer-Churn-800x800.png 800w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1b7c929e\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-08ad0a60 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-2c8268df\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-5\" style=\"color:#a431a6;font-size:15px;letter-spacing:1px\">DESAF\u00cdO EMPRESARIAL<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">Altas tasas de abandono que aumentan los costos y reducen los ingresos<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"font-size:15px\"><strong>Las altas tasas de abandono de clientes <\/strong>en el sector minorista <strong>reducen los ingresos <\/strong>y <strong>aumentan los costos <\/strong>asociados con la adquisici\u00f3n de nuevos clientes. La falta de informaci\u00f3n sobre los factores que impulsan el abandono de clientes dificulta las intervenciones espec\u00edficas y las estrategias de participaci\u00f3n proactivas.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-77dd346e\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#dd9be3;font-size:15px;letter-spacing:1px\">SOLUCI\u00d3N IMPLEMENTADA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:17px\">Un modelo de ML que predice el abandono y permite la retenci\u00f3n espec\u00edfica<\/h2>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"font-size:15px\">Se desarroll\u00f3 <strong>modelo de ML<\/strong> a <strong>predecir el abandono de clientes <\/strong>basado en datos hist\u00f3ricos transaccionales, de comportamiento y demogr\u00e1ficos, utilizando principios de MLOps. La soluci\u00f3n permite <strong>estrategias de retenci\u00f3n espec\u00edficas <\/strong>al identificar a los clientes en riesgo, impulsando la toma de decisiones basada en datos para los equipos de marketing y servicio al cliente.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-8f17b2a6\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c39baebe alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#eb9f68;font-size:15px\">TECNOLOG\u00cdA<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-10\" style=\"font-size:21px;font-style:normal;font-weight:400\">Dise\u00f1ada para predecir, implementar y actuar sobre las se\u00f1ales de abandono a escala<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3a59b6f8 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-1f84b7b2\">\n<div class=\"wp-block-uagb-container uagb-block-c0fbaf1f alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-61a74992\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt=\"\" class=\"wp-image-9064\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" alt=\"\" class=\"wp-image-9064 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-03-1.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-da630c2b\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">PLATAFORMA DE DATOS<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-11\" style=\"color:#eb9f68;font-size:12px\">Azure Databricks<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"font-size:15px\">Permite <strong>procesamiento de datos escalable<\/strong> y <strong>flujos de trabajo de ML<\/strong>, integrando datos de <strong>transaccionales<\/strong>, <strong>perfil de cliente<\/strong>, y <strong>fuentes externas<\/strong>.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-d659ed47\">\n<div class=\"wp-block-uagb-container uagb-block-e5ec85f6 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-07f6663a\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt=\"\" class=\"wp-image-9081\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" alt=\"\" class=\"wp-image-9081 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-04.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a1be50ed\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">ENTREGA DE DATOS<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-13\" style=\"color:#eb9f68;font-size:12px\">MLflow<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\" style=\"font-size:15px\">Gestiona <strong>la implementaci\u00f3n de modelos<\/strong>, entregando <strong>resultados de predicci\u00f3n de abandono<\/strong> a <strong>marketing<\/strong> y <strong>sistemas CRM<\/strong> para obtener informaci\u00f3n procesable.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-24c216f0\">\n<div class=\"wp-block-uagb-container uagb-block-d45c49c1 alignfull uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-e692b006\">\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img decoding=\"async\" width=\"1024\" height=\"972\" data-skip-lazy src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt=\"\" class=\"wp-image-9084\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><img decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" alt=\"\" class=\"wp-image-9084 vp-lazyload\" style=\"aspect-ratio:1.053443079063297;width:59px;height:auto\" srcset=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMTAyNCIgaGVpZ2h0PSI5NzIiIHZpZXdCb3g9IjAgMCAxMDI0IDk3MiIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=\" data-src=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png\" data-srcset=\"https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1024x972.png 1024w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-300x285.png 300w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-768x729.png 768w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1536x1458.png 1536w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-500x475.png 500w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-800x759.png 800w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05-1280x1215.png 1280w, https:\/\/mdw-group.com\/wp-content\/uploads\/2025\/07\/Sin-titulo-4-05.png 1634w\" data-sizes=\"auto\" loading=\"eager\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-9d338511\">\n<h4 class=\"wp-block-heading\" style=\"font-size:16px;font-style:normal;font-weight:600\">INTEGRACI\u00d3N<\/h4>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-15\" style=\"color:#eb9f68;font-size:12px\">PIPELINE DE DATOS MINORISTA<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-16 wp-block-paragraph\" style=\"font-size:15px\">Garantiza <strong>integraci\u00f3n perfecta<\/strong> con <strong>canalizaciones de datos minoristas existentes<\/strong> y <strong>sistemas operativos<\/strong> para <strong>predicciones de abandono automatizadas<\/strong>.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-e73a4ec7\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-92adaa55 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-17\" style=\"color:#eb9f68;font-size:15px\">RESULTADOS Y ROI<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-18\" style=\"font-size:21px;font-style:normal;font-weight:400\">Lo que cambi\u00f3 tras la puesta en marcha del modelo<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-f7a47624 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-a7ebe158\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-19\" style=\"color:#eb9f68;font-size:12px\">RETENCI\u00d3N<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-20 wp-block-paragraph\" style=\"font-size:15px\">Mejor\u00f3 la <strong>las tasas de retenci\u00f3n de clientes<\/strong> al abordar de manera proactiva <strong>los factores de abandono<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c52c744a\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-21\" style=\"color:#eb9f68;font-size:12px\">AHORRO DE COSTOS<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-22 wp-block-paragraph\" style=\"font-size:15px\">Redujo los costos asociados con <strong>la adquisici\u00f3n de nuevos clientes<\/strong> al centrarse en <strong>retener a los existentes<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0790337f\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-23\" style=\"color:#eb9f68;font-size:12px\">INFORMACI\u00d3N<\/h3>\n\n\n\n<p class=\"has-ast-global-color-5-color has-text-color has-link-color wp-elements-24 wp-block-paragraph\" style=\"font-size:15px\">Ofreci\u00f3 <strong>informaci\u00f3n procesable<\/strong> para los equipos de <strong>estrategias de interacci\u00f3n con el cliente<\/strong>, mejorando el <strong>rendimiento empresarial general<\/strong>.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-809e92d3\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-c13a88f5 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-25\" style=\"color:#eb9f68;font-size:15px\">\u00bfTienes un reto de datos similar?<\/h3>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5d1a94e0 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-9b5d89d9\">\n<h2 class=\"wp-block-heading has-ast-global-color-5-color has-text-color has-link-color wp-elements-26\" style=\"font-size:19px;font-style:normal;font-weight:400\">Habla con el equipo detr\u00e1s de este proyecto: te explicaremos el enfoque y c\u00f3mo puede adaptarse a tus datos.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-a8971d56\">\n<div class=\"wp-block-uagb-container uagb-block-bdda9b54\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/contact-us\/\" style=\"background-color:#ffffff00;font-size:14px\">Habla con nuestro equipo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-b7715272\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill wp-states-4a3eb3f5\"><a class=\"wp-block-button__link has-ast-global-color-3-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/mdw-group.com\/es\/case-studies\/\" style=\"border-width:1px;border-top-left-radius:209px;border-top-right-radius:209px;border-bottom-left-radius:209px;border-bottom-right-radius:209px;font-size:14px\">Ver todos los casos de \u00e9xito<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CASE STUDY \u2014 RETAIL Predict customer churn in the retail sector Sector: Retail Focus: Customer Churn Prediction BUSINESS CHALLENGE High churn rates increasing costs and reducing revenue High customer churn rates in the retail sector reduce revenue and increase costs associated with acquiring new customers. The lack of insights into customer churn drivers hinders targeted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9324,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_custom_popup_image":0,"_vp_format_audio_url":"","_vp_album_images":[],"_vp_custom_thumbnail":0,"_vp_custom_thumbnail_focal_point":[],"_vp_custom_thumbnail_cover":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[],"footnotes":""},"portfolio_category":[13],"portfolio_tag":[],"class_list":["post-6741","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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